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What people say after comparing rates on LowestRates.ca

November 27
Great customer service
Great customer service. Both informative and friendy. Received a better quote th...
Cathy
November 26
Fast
Fast, professional and courteous response. Knowledgeable agents answered all my ...
Kevin Allen
November 26
Quick and professional
Daniel was excellent and quick at getting me a much better rate
Janice Ireland
November 25
good and easy
good and easy
Ilia Denasi
November 23
Excellent from hello…Alexandra was very professional and knowledgeable. Very pleasant to speak with. Answered all my questions. I wanted to write more but no room.
Excellent from hello…
Kathy Fogolin
November 23
Have all your information ready
Someone was scheduled to call me but never did so I had to rea ch out but the br...
TRISH CARMODY
November 22
Great information provided
Great information provided! Highly recommend!!
Steph Brophy
November 22
Friendly.
Friendly. Efficient. Trustful.
John Couto
November 21
Very friendly representatives
I like the patients, respect and overall friendliness of the representatives I d...
Kelly Corris
November 21
Quick and friendly
Quick and friendly
customer
November 21
Tracy Hunter was a pleasure to talk to
Tracy Hunter was a pleasure to talk to, her customer service skill is impeccable...
Melinda Davis
November 20
I got a really competitive quote…
I got a really competitive quote without a hastle
Tayo
November 20
Was redirected to an insurance broker…
Was redirected to an insurance broker who immediately got me a better quote than...
Brendan
November 20
It was easy to do the insurance quote…
It was easy to do the insurance quote online. They called right away and answer...
Kevin
November 18
Really fast and helpful..great…quotes
Really fast and helpful..great rate..friendly people..the lowest rates rep was s...
bb.barnes
November 18
It was great
It was great
mahdi hosseini
November 16
The quickness made me great.
The quickness made me great.
Fayenot Jean-Jacques
November 15
Easy to use website to find the fast and easy…
Easy to use website to find the best rates possible and a follow up call with an...
Roxanne Dryding
November 14
Quick and very helpfull.will recommend…
Quick and very helpfull.will recommend for sure.
jeoffrey magalong Lastname

Learn more about iA Financial Group life insurance.

Founded in 1892, iA Financial Group is the fourth-largest life and health insurance company in Canada. The company does business across the country and is headquartered in Quebec City. In 1987, Industrial Life and Alliance Nationale merged to become Industrial Alliance (Industrielle Alliance in French). It rebranded itself as iA Financial Group (iA Groupe financier in French) in 2015.

iA Financial Group offers individual insurance and wealth management products to retail customers, as well as group insurance, group savings and retirement products to businesses (which they then offer to their employees).

The iA Financial Group life insurance advantage.

What makes iA Financial Group life insurance unique?

Unlike most of the large Canadian life and health insurance companies, iA Financial Group offers property and casualty insurance for homes, cars, and recreational vehicles. The company also has a full-service brokerage, which offers stocks, bonds, and other types of investments

iA Financial Group bought investment and wealth management firm HollisWealth from Scotiabank in 2017, making it one of the largest non-bank wealth management firms in Canada. And in 2019, iA Financial Group launched a virtual assistant, which can be accessed using Google Assistant on Android or Apple devices as well as Google Home.

What life insurance products does iA Financial Group offer?

iA Financial Group offers both term and permanent life insurance products, but it has many additional permanent insurance options.

Term insurance is for a certain period of time, such as a 10 or 20-year period, while permanent insurance coverage is for your entire life. Premiums for term insurance stay the same for the length of the term and rise if you renew your insurance. On the other hand, premiums for permanent insurance usually stay the same.

Permanent insurance

Policy nameWho’s it for?Max. policy value
Whole lifeFor people looking to protect their family’s financial security.$10-million
Access LifeFor people whose health may prevent them from getting regular life insurance or who don’t want to go through a medical exam.$500,000
Child Life & Health DuoFor parents who want to insure a child and receive financial support in the event the child is stricken with a critical illness.$500,000
Life and Serenity 65For people who want lifelong coverage as well as additional protection in the event they end up with Alzheimer’s, Parkinson’s, paralysis, or loss of autonomy.$1-million

iA Financial Group also offers universal life insurance products, which is a form of permanent insurance. Universal life combines life insurance with an investment account and it’s up to policyholders to determine how they invest their premiums.

Its two universal life products — Equibuild and Genesis — are targeted towards individuals, families, young professionals, upper-income earners, and corporations. Genesis is similar to other universal life products, whereas Equibuild has some unique features. For instance, a bonus will be earned each year, which will increase a policyholder’s coverage. There’s also a guaranteed cash surrender value that the policyholder can use for retirement or for other things, such as home renovations.

Term insurance

Policy nameWho’s it for?TermsMax. policy value
Access LifeFor people who have trouble getting life insurance due to their health, age, or where they’re from.10, 20, or 25 years$500,000
Pick-A-TermFor young families with loans and a mortgage, and want insurance when their children are financially dependent.10 to 40 years (can choose 18, 22, etc.)$10 million

Is iA Financial Group right for you?

iA Financial Group is one of the largest life and health insurance companies in Canada, with a solid track record of meeting its financial obligations. It’s also been around for more than a century, having survived the Great Depression and the financial crisis of 2007-08.

American credit rating agency A.M. Best gives iA Financial Group an A+ rating, which is the highest rating possible. According to A.M. Best, an A+ means that the insurer has “a superior ability to meet their ongoing insurance obligations.”

Even though the company isn’t as well known outside of Quebec and Ontario, the company is stable, which is important for insurance buyers. If you still have questions about iA Financial Group, you can always ask your insurance broker.

Before deciding whether or not to choose iA Financial Group as your life insurer, keep in mind that:

  • LowestRates.ca compares life insurance quotes from 50+ of Canada’s top insurance providers.
  • Comparing will give you a better idea of which companies want to insure you: the lower the quote, the more likely it is that you are a good match for the insurer’s underwriting standards, and vice versa.

What else does iA Financial Group do?

Besides life insurance, iA Financial Group also offers:

  • Car insurance
  • RV insurance
  • Home insurance
  • Mortgage insurance
  • Critical illness and disability insurance
  • Personal accident insurance
  • Travel insurance
  • Mutual funds
  • Segregated funds
  • High-interest savings accounts
  • GICs
  • Annuities
  • Investment loans
  • Group health insurance
  • Group retirement savings plans

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